Executive Producer · Social Video Strategist
Leading end-to-end productions through creative storytelling, collaborative production, strategic content development, and audience-driven decision making.
Measured impact
Over a three-month period, I collaborated on growing Talk To Me Sis's YouTube channel by developing an audience-first content strategy built around compelling storytelling, stronger creative packaging, and continuous performance analysis.
Generated through consistent programming, discoverability, and stronger creative packaging.
Demonstrates the impact of audience-first production, where every creative decision was made to maximize viewer engagement.
Expanded reach through strategic content development, SEO, and creative packaging.
Long-form studio
I collaborated across every stage of production, researching and booking guests, developing interview-led episodes, shaping stories through editing, publishing across platforms, and analyzing performance. Every decision was driven by creating meaningful conversations that connected with audiences and delivered results.
I adapted my editing style to match the brand, combining cinematic food visuals, thoughtful pacing, and authentic storytelling to create an engaging experience that felt both educational and entertaining.
I enhanced each episode through thoughtful editing, graphics, and pacing, creating a polished viewing experience that amplified the conversation and kept audiences engaged.
Viral content library
Why it worked: I recognized that Harry Potter has a highly engaged fan base. By centering the clip around humorous recasting choices, I created a conversation viewers couldn't resist joining, turning nostalgia and comedy into high engagement.
Why it worked: A genuine emotional moment made the story universally relatable. Viewers weren't just watching, they were empathizing, which drove conversation and organic sharing
Why it worked: The clip layers nostalgia with comedy. Fans of MythBusters are drawn in by the familiar personalities, while the unexpected billboard story delivers a memorable punchline that keeps viewers watching to the end.
Thumbnail strategy
I create impactful thumbnails for a wide range of podcasts and digital shows, transforming each story into a clear, compelling visual that immediately communicates value, builds curiosity, and encourages viewers to press play.
The guest’s name creates immediate recognition, while the supporting phrase promises honesty and personal access.
The headline tells viewers exactly what value they will receive, while the composition remains readable at mobile size.
About Keity
I believe great content comes from creativity, collaboration, and curiosity. By staying open to experimentation and understanding what audiences genuinely enjoy, I create stories that connect with viewers and deliver measurable results.